This Privacy Policy explains how McCarthy’s AI handles your personal information. We are committed to protecting your privacy and to handling your personal information in accordance with Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA) and other applicable privacy laws. Please read this policy carefully.
1.1 This policy applies to personal information we collect through the McCarthy’s AI platform (the “Platform”), our website, and related communications, whether you are a Sponsor, a Participant, or another visitor.
1.2 This policy does not cover the privacy practices of third parties, including Sponsors who receive your information through the Platform. Once a Sponsor lawfully receives your information, the Sponsor handles it under its own privacy practices and its obligations to us. See Section 9.
2.1 The Platform is operated by Verta Ventures Inc., a corporation existing under the laws of Ontario, Canada, with its registered address at 80 Mill Street, No. 1209, Toronto, Ontario, M5A 4T3, Canada (“McCarthy’s”, “we”, “us”, or “our”).
2.2 We have designated a person accountable for our compliance with this policy and with privacy law. You can reach our privacy contact at support@mccarthys.ai, or by mail at the address above, marked to the attention of “Privacy”.
We collect the following categories of personal information:
3.6 Sensitive information. We do not seek to collect sensitive information beyond what is described in this policy. Please do not provide sensitive information (such as health information) unless we specifically request it for a stated purpose.
4.1 Directly from you, when you register, complete your profile, apply to or participate in Competitions, submit work, claim a prize, or contact us.
4.2 Automatically, when you use the Platform, through cookies and analytics as described in Section 7.
4.3 From third parties, in limited circumstances, such as our payment processor (confirmation that a payment succeeded), public corporate registries and sanctions lists (for Sponsor verification), and service providers that help us operate the Platform.
We collect and use personal information for the following purposes:
6.1 By using the Platform and providing your information, you consent to our collection, use, and disclosure of your personal information as described in this policy. For certain uses, such as marketing communications, we ask for your express consent separately.
6.2 Withdrawing consent. You may withdraw your consent at any time, subject to legal and contractual restrictions and reasonable notice, by contacting us at support@mccarthys.ai. Withdrawing consent may mean we can no longer provide certain features, and it does not affect processing already carried out, information we are required to retain by law, or obligations under the Submission Terms in respect of work you have already submitted.
7.1 Cookies. We use cookies and similar technologies to operate the Platform, remember your preferences, keep you signed in, and understand how the Platform is used. Some cookies are necessary for the Platform to function; others help us analyze usage.
7.2 Analytics. We use Google Analytics to understand how visitors use the Platform. Google Analytics collects information such as your IP address, device and browser information, and usage activity, and processes it on our behalf. You can learn about Google’s practices and opt-out options at the locations Google makes available, including the Google Analytics opt-out browser add-on.
7.3 Managing cookies. Most browsers let you refuse or delete cookies through their settings. If you disable certain cookies, some features of the Platform may not work properly.
We share personal information only as described below:
When you join a Sponsor’s Competition, we share your profile information and Submission with that Sponsor so the Sponsor can run and judge the Competition. After the Competition, the Sponsor may export this information for the limited purposes described in Section 9. We do not share your information with a Sponsor whose Competition you did not join.
We share information with third parties that help us operate the Platform, such as our hosting provider, our analytics provider (Google), and our payment providers (Wise, for prize payouts, and a payment processor for Sponsor billing). These providers are permitted to use your information only to provide services to us.
We may disclose information where we believe it is necessary to comply with a law, regulation, legal process, or governmental request; to enforce our agreements; to detect, prevent, or address fraud, security, or technical issues; or to protect the rights, property, or safety of McCarthy’s, our Users, or the public.
If McCarthy’s is involved in a merger, acquisition, financing, reorganization, or sale of assets, your information may be transferred as part of that transaction, subject to this policy or a successor policy.
8.5 No sale of personal information. We do not sell your personal information.
9.1 What Sponsors receive. After a Competition, the Sponsor may export the profile information and Submission of Participants who joined that Competition, including (for Winners) the information needed for lawful follow-up engagement.
9.2 Restrictions on Sponsors. Under our Sponsor Agreement, Sponsors may use your information only to evaluate you in connection with the Competition’s objective, to hire or contract with you, and for internal record-keeping. Sponsors are prohibited from selling your information, using it for unrelated mass marketing, or sharing it with their Sub-Sponsors without additional consent, and they must delete or anonymize exported information within twenty-four (24) months unless a separate engagement with you provides otherwise.
9.3 Sponsors’ own responsibility. Once a Sponsor lawfully receives your information, the Sponsor is responsible for handling it in accordance with applicable law and its obligations to us. If you have concerns about a Sponsor’s handling of your information, you may contact us and we will assist where we can.
10.1 Cross-border processing. McCarthy’s is based in Canada. Our service providers, including our hosting, analytics, and payment providers, may store or process information in Canada, the United States, or other countries. As a result, your information may be transferred to, stored in, and processed in countries other than your own.
10.2 Foreign legal access. When information is processed in another country, it is subject to the laws of that country and may be accessible to courts, law enforcement, and authorities in that country under applicable law.
10.3 Safeguards. We take reasonable steps to require our service providers to protect personal information with safeguards comparable to those we apply, regardless of where the information is processed.
11.1 Retention. We keep personal information only for as long as reasonably necessary for the purposes described in this policy, to operate the Platform, to comply with our legal, tax, and accounting obligations, to resolve disputes, and to enforce our agreements.
11.2 Submissions. Submissions, and information about Submissions, may be retained indefinitely because intellectual property in Submissions is assigned to McCarthy’s under the Submission Terms and may be used by McCarthy’s as described in those terms.
11.3 Tax records. Prize-related tax records are retained as long as required by applicable tax law.
11.4 Deletion. When information is no longer required and we are not legally required to keep it, we will delete or anonymize it using reasonable measures.
12.1 Security measures. We use administrative, technical, and physical safeguards designed to protect personal information against loss, theft, and unauthorized access, use, disclosure, or modification, appropriate to the sensitivity of the information.
12.2 No absolute guarantee. No method of transmission or storage is completely secure. While we work to protect your information, we cannot guarantee absolute security.
12.3 Your role. You are responsible for keeping your login credentials confidential and for using a strong, unique password.
Subject to applicable law, you have the following rights regarding your personal information:
13.1 How to exercise your rights. To exercise any of these rights, contact us at support@mccarthys.ai. We may need to verify your identity before responding. We will respond within the time required by applicable law. There is generally no charge, though we may charge a reasonable fee where permitted for certain requests.
14.1 Consent-based marketing. We send commercial electronic messages, such as newsletters and announcements about new Competitions, only to recipients who have given express consent, in accordance with Canada’s Anti-Spam Legislation (CASL). At sign-up, marketing consent is requested separately and is optional; you can use the Platform without consenting to marketing.
14.2 Unsubscribing. You can withdraw marketing consent at any time by using the unsubscribe link in our marketing messages or by contacting support@mccarthys.ai. Even if you unsubscribe from marketing, we will still send you transactional messages necessary to operate your Account and Competitions.
15.1 The Platform is intended only for individuals who are at least eighteen (18) years old. We do not knowingly collect personal information from anyone under 18. If we learn that we have collected information from a person under 18, we will delete it. If you believe a person under 18 has provided us with personal information, please contact us at support@mccarthys.ai.
16.1 At this time, the Platform is not offered to residents of Quebec, Canada. We may expand availability in the future, at which point we will update our practices and this policy as required by applicable law.
17.1 The Platform may contain links to third-party websites and services. This policy does not apply to those third parties. We encourage you to review the privacy policies of any third-party services you use.
18.1 We may update this policy from time to time. If we make material changes, we will provide notice through the Platform or by email where appropriate. Changes take effect when posted unless stated otherwise. Your continued use of the Platform after changes take effect constitutes acceptance of the updated policy.
If you have questions, requests, or complaints about your privacy or this policy, please contact us first so we can try to resolve the matter:
McCarthy’s AI (operated by Verta Ventures Inc.), Attention: Privacy
80 Mill Street, No. 1209, Toronto, Ontario, M5A 4T3, Canada
Email: support@mccarthys.ai
19.1 Office of the Privacy Commissioner of Canada. If you are not satisfied with our response, you may contact the Office of the Privacy Commissioner of Canada, which oversees compliance with PIPEDA.
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