Connective RoboHuman is a beginner-friendly AI marketing competition. Participants must create a simple marketing campaign for a fictional AI assistant that helps people stay organized, communicate better, and reduce repetitive work. The competition focuses on clear positioning, strong messaging, and creative campaign content. Participants can use AI writing tools to generate and improve campaign ideas, slogans, ad copy, landing page text, emails, and social media posts. No coding, automation setup, or technical build is required.
Objective: Use AI writing and content tools to create a complete, easy-to-understand marketing campaign.
Theme: Human-friendly AI, trust, productivity, helpful technology, and making AI feel approachable for everyday users.
Participants must use AI writing tools such as ChatGPT, Claude, Gemini, Jasper, Copy.ai, or similar tools. No coding is required. Participants may use Canva or other design tools for optional visual formatting, but the core submission is marketing content. All campaign content must be original and created for this competition. Do not submit copied brand campaigns, plagiarized copy, or misleading product claims. Participants must disclose the AI tools used and include sample prompts.
Suggested tools: ChatGPT, Claude, Gemini, Jasper, Copy.ai, Canva AI.
Suggested structure: audience, pain point, product promise, campaign idea, headlines, social posts, email, landing page copy.
Participants may use any AI writing tool as long as the work is original and the tool is disclosed.
Submit a Google Drive link only. The Drive folder should include:
1. One campaign concept document.
2. Target audience and positioning statement.
3. 3 slogan or headline options.
4. 3 social media posts.
5. 1 short email campaign.
6. 1 landing page copy draft.
7. AI tools used and example prompts.
Clarity of Positioning - 25%: The product, audience, and message are easy to understand.
Creativity - 20%: The campaign feels memorable and different.
Copy Quality - 25%: Writing is clear, persuasive, and polished.
Audience Fit - 15%: Content matches the chosen audience and use case.
Organization - 15%: Submission is clean, complete, and easy to review.
It was an amazing journey as always! Congrats to the winning teams.
Find list of all winners.
Manage invitation for competition.
You can successfully announced the winners.
Invite participants of for competition.
Put your skills to the test. Show what you can build. Compete. Win. Get recognized.
