Case studies · 4 min read
Company AI brain case studies: what the firms with results did first
Six case studies of an AI knowledge base for business, from Morgan Stanley to Steno: what each firm did before launch and who measured the results.
What the evidence says about AI at work
Case studies and research for owners of businesses with 10 to 500 staff. Every figure links to its source, and every vendor claim is labelled as one.
More insights
Case studies · 6 min read
Which sales and operations jobs AI has proven it can do
AI automation for small business, ranked by proof: support has the most, invoice reminders and follow-up have some, and proposals and meeting notes have none.
How it works · 7 min read
How AI knowledge assistants work, and where they break
Retrieval-augmented generation explained for owners: how an AI knowledge assistant finds answers, what files it sees, how often it errs and what to fix first.
Research · 5 min read
AI productivity research: task gains most firms haven't turned into profit
AI productivity research finds big task gains, largest for newer staff, while company-wide gains stay small. See what the firms that profit from AI change.
Training · 5 min read
AI training for employees lags far behind AI use
AI training for employees lags far behind AI use, most of all in small firms. See the data on shadow AI, AI skills pay and what training should teach.
Research · 6 min read
Many AI seats go quiet after the first few weeks
AI adoption after rollout often peaks in the first weeks, then fades. See Copilot trial data on seat use, why staff stop, and what keeps paid seats in use.
Research · 6 min read
Your CRM already holds revenue worth winning back
Customer win-back research shows lapsed customers and recent leads pay off when the offer fits and follow-up is fast. See which famous numbers hold up.
Training · 6 min read
Training beats tools for AI adoption
AI adoption training gets more staff using AI than handing out a tool does. See the Danish data on 25,000 workers and the training that goes with regular use.