You pay for AI and can't see the return
You want to know what your AI spend brings back before you renew the licences or add more seats.
Solutions
Find What's Worth Fixing Before You Build
In two weeks we interview your leaders and the people doing the work, then rank what to fix first by the hours and dollars each change would save.
Trusted by businesses like yours
A Plan Comes Before the Build
Before you spend on a build, you need to know which work to change first and how you'll tell whether it helped. The audit answers both in two weeks, with the hours and dollars each change would save. If you go ahead, its $1,500 fee is credited toward the build.
Where AI Stalls Without a Plan
- 01
Licences with no clear return
AI licences renew every month and a few people use them well, but the business can't see what it gets back for the money.
- 02
Pilots with no baseline
A team tries a tool for a month and moves on. The work wasn't timed beforehand, so there's no way to tell whether it helped or what to try next.
- 03
No one owns the list
Each department experiments on its own, or AI gets handed to IT. Nobody compares one idea against another, so the jobs that cost the most hours don't get fixed first.
Two Weeks From First Interview to a Ranked Plan
The audit is the first of the four steps we follow with every client, after a free 30-minute call.
- 1
Questionnaire and interviews
Leadership fills in a short questionnaire. Then we hold 30 to 45 minute one-on-ones with leaders and with the people who do the work every day.
- 2
Review tools and spend
We look at the tools you pay for, where your data lives and who can see it, and what you spend on AI seats and usage each month.
- 3
Rank the opportunities
We estimate the hours and dollars each opportunity would save and rank them. Quick wins that fit the tools you have sit next to larger projects, so you can compare them.
- 4
Walk leadership through it
In a one-hour call we take leadership through the ranked list and the 90-day plan. You decide what happens next, and the plan is yours to keep.
Free, 3 minutes
Start With the AI Readiness Check
Ten questions about your goals, people, workflows, tools and rules. In about three minutes you'll see where you stand, your biggest gap and the first step that fits it.
Take the free checkAI readiness check
Sample result, 40-person firm- Leadership50
- People33
- Workflows67
- Tools and data50
- Rules17
Biggest gap: Rules
How it works
Four Steps, From Audit to a Team That Runs It
Building is about a third of the work. The rest is finding the right problem first and getting people to use what we build, so every client gets the same four steps.
Week
12345678
Audit to trained team in 6 to 8 weeks
Before step 1: a free 30-minute call
You run one of our prompts in your own AI tool and see what it finds in your business. No financials or client names needed.
01 · Audit
Find what's worth fixing
A short questionnaire for leadership, then 30 to 45 minute one-on-ones with leaders and the people doing the work. We review your tools, data and AI spend.
You get
Ranked opportunities with the hours and dollars each one saves, a data and settings check, and a 90-day plan. We walk leadership through it in a one-hour call.
Time: 2 weeks
02 · Build
Build it into the tools you have
We connect your existing tools to an AI agent and build skills, scheduled reports and agents that draft work for a person to approve. The smallest high-value item ships first.
You get
Working workflows in your own accounts, with written docs.
Time: 3 to 4 weeks
03 · Train
Train each person on what we built
AI 101 for the whole team, then role sessions on the workflows we built, in the tools each person uses every day. Each workflow gets a named owner.
You get
Every person set up and able to run their workflows.
Time: 1 week
04 · Support
Check the results, then keep it working
A 30-day adoption check-in, where we compare hours saved with the baseline from the audit. A monthly retainer covers fixes, updates as tools change and light new work.
You get
A usage review, fixes and your next priorities.
Time: Ongoing
Packages
Pick How Far You Want to Go
Every package follows the same steps. Most teams pick the middle one: the audit, the builds and the training, with a check-in 30 days after launch. Prices are in USD.
Audit and strategy
$1,500
Credited toward your build if you go ahead
Length: 2 weeks
- Audit
- Build (not included)
- Train (not included)
- Support (not included)
- Interviews with leadership and staff
- A review of your tools and AI spend
- Ranked opportunities with hours and dollars saved
- A 90-day plan
Audit, build and train
RecommendedFrom $7,500
Larger scopes are priced per department
Length: 6 to 8 weeks
- Audit
- Build
- Train
- 30-day check
- Everything in the audit
- Workflow builds for one team, such as a win-back workflow for sales
- Training for each person
- An adoption check-in at 30 days
Fractional AI lead
$50,000
For the whole business
Length: 6 months
- Audit
- Build
- Train
- Support
- Everything above, across the business
- A dedicated McCarthy's lead
- Strategy, new builds and staff mentoring
- Monthly reporting
Add-ons
Support
Fixes, updates as tools change and light new work, after launch
$2,000 to $3,000 a month
AI 101 and Course 102
A 60-minute session on the basics for the whole team, then a 90-minute class for each role that ends with a working skill or scheduled task
Quoted per team
Every package includes
- You own everything we build, and it runs in your accounts.
- You pay your own AI seats and usage. We estimate usage before we start.
- First builds use the tools you already have. Bigger builds come after the first one ships.
- Every build has a named owner on your team who's trained to run it.
- One-time work is billed 50% up front and 50% on delivery. Retainers are billed monthly.
What You Have at the End of Week Two
- A ranked list of opportunities, each with the hours and dollars it saves
- A data and settings check across your AI accounts
- A review of what you spend on AI seats and usage today
- A baseline of hours spent, so results can be measured after launch
- A 90-day plan that starts with the smallest high-value item
- A one-hour walkthrough with your leadership team
- The $1,500 fee credited toward your build if you go ahead
Signs You're Ready for an Audit
Every department has an idea
Sales wants faster follow-ups and finance wants its Friday afternoons back from the Monday report. The audit compares every idea on hours and dollars saved.
You're new to AI
Nobody on the team has used AI on real work yet. We start from how the work gets done today, so you don't need any AI experience to begin.
A big build is on the table
Someone has proposed a large AI project. The audit weighs it against smaller options and tells you which to do first, and why.
Common Questions
Still deciding? On a free 30-minute call we'll tell you what fits.
How long does the audit take?
Two weeks. Most of your team's time goes into the one-on-ones, which run 30 to 45 minutes each, and the one-hour call at the end where we walk leadership through the plan.
What does it cost?
The audit and strategy package is $1,500 USD. If you go ahead with a build, the full fee is credited toward it.
What do you need from our team?
A short questionnaire from leadership and 30 to 45 minutes with each person we interview. We also go through your tools and AI bills with whoever looks after them.
Do we have to hire you for the build?
No. The plan is yours to keep, and you can build it with your own staff or another firm.
What happens after the audit?
If you go ahead, we build the first item in 3 to 4 weeks and train each person on it. Thirty days after launch we compare hours saved with the audit's baseline. The monthly support retainer after that is optional.
Related Research
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Free 30-minute call
Decide What to Fix First
On a free 30-minute call you run one of our prompts in your own AI tool and see what it finds in your business. We'll tell you whether an audit makes sense and what it would look at first.