
Who's buying company data in 2026, and what they pay
AI labs and the companies that supply them now pay established businesses for records of how work gets done. This report names the buyers and what each says it pays, and shows which records should never leave your company.
Key takeaways
- Published ranges run from $10,000 for a failed startup's archive to $5 million for an operating company, and nearly all of them come from the companies doing the deals12.
- Polyshares lists four deals between $110,000 and $450,000, each a perpetual exclusive licence to the seller's records3.
- Spirit Airlines' bankruptcy put a public price on one company's archive: Google won the auction with a $10 million bid, and the sale still needs the court's approval45.
- Canada's privacy commissioner says removing names, phone numbers and email addresses doesn't anonymize data on its own, so the scope and the review matter as much as the price6.
Three kinds of buyer pay for company records in 2026. Data companies license an operating company's records and pass a de-identified copy on to the AI labs. Wind-down services sell the archives of startups that have closed. Now and then a lab buys directly, as Google did at Spirit Airlines' bankruptcy auction4. This report covers the buyers that publish their terms or have a deal on the public record, and we last checked every figure on October 29, 2026.
Why AI labs pay for company records
Public text is running short. Epoch AI puts the stock of human-written public text at about 300 trillion tokens and expects models to use it up between 2026 and 20327. Websites are also shutting crawlers out: a 2024 audit by the Data Provenance Initiative found that 28% or more of the most actively maintained sources in C4, a widely used training set, had become fully restricted8.
Training on data without permission has become expensive too. Anthropic's $1.5 billion settlement with authors covers more than 482,000 books at about $3,000 each, and a judge gave it final approval in July 20269. Company records solve both problems for a lab. No crawler can reach them, and a licence comes with the owner's consent in writing.
Labs mostly want the process. They're training agents to do office work, so they need to see how a request moves from the inbox to a fix: who picked it up, what they traded off and how it turned out. Before a lab sees the copy, the names, amounts and client details in it are swapped out.
Who's buying, and what each says it pays
These buyers publish their terms or have a deal on the public record. The chip on each one says who produced the number.
Licenses a de-identified copy of email, chat, tickets, documents and SOPs from operating companies, and charges the seller no broker fee. Its minimums are 6 staff for law firms, 10 for accounting and finance firms, and 30 for most other businesses.
$100K to $5M per company, its published range2
Makes an offer within one to two weeks of intake and sets no minimum headcount, saying the length and texture of the record matter more. It pays 30 to 60 days after the data is approved and delivered10.
$100K to $2M and above, its typical range. Its four published deals run from $110K to $450K.3
Sells a closed startup's Slack, email and Jira archive to AI buyers. It did nearly 100 of these deals in a year, Forbes reported1, and its Asset Hub had handled more than 150 by October 202611.
$10K to $100K per company1
Won Spirit Airlines' internal business records, including about 100 million emails and 500 million Microsoft Teams records12. Customer and loyalty data were left out, and the AI data company Mercor was the backup bidder at $7.5 million4.
$10M winning bid. The approval hearing was moved to November 6, 20265.4
Bigger firms sit between the labs and these sellers. Scale AI, Surge AI and Mercor mostly pay experts by the hour to write and grade training examples. Meta paid $14.3 billion for 49% of Scale AI13, and Surge had more than $1 billion in 2024 revenue, Reuters reported14. None of them publishes a price for company records, though Mercor's $7.5 million bid for Spirit's archive shows it buys them too4.
What company data sells for, on one scale from $10K to $1B
Hover or tap a row to see who produced the number.
SimpleClosure: $10K to $100K per company
- Who says so
- SimpleClosure's own figure, reported by Forbes
- Watch for
- Only startups that have shut down. It did nearly 100 of these deals in a year. Source 1
Deals with a price you can check
Only a few prices come from somewhere other than the buyer's own pages:
- Google's $10 million winning bid for Spirit Airlines' archive comes from an August 14 court filing4. The sale still needs the bankruptcy court's approval5.
- SimpleClosure's deals for failed startups pay $10,000 to $100,000 per company1. One founder netted about $25,000 for his crypto startup's code alone11.
- Reddit's IPO filing disclosed data licensing contracts worth $203 million over two to three years15.
- HarperCollins' AI licence pays $5,000 per nonfiction title, split 50-50 between the publisher and each author who opted in16.
Reddit and HarperCollins license published content. A company licence covers private records of how the work got done, so their numbers show the size of the market more than the price of one firm's archive.
Who qualifies, from no minimum to 30 staff
- Our main data partner wants 6 or more staff at a law firm, 10 or more at an accounting or finance firm and 30 or more elsewhere, with 3 or more years of digital records. It scores remote and hybrid teams higher, because more of their work is written down2.
- Polyshares sets no minimum headcount and says the length and texture of the record matter more than headcount or revenue10.
- SimpleClosure works only with startups that are shutting down1.
What labs buy, and what stays out
A licence covers a de-identified copy of how the work happened. Email and chat show the requests and handoffs. Tickets record the fixes, and SOPs show how the job is meant to go. Client records, HR files and credentials stay with you. So does the CRM, because it's mostly client records.
What a data licence covers, and what stays with you
Your systems
- Email and chatGmail, Outlook, Slack, Teams
- Tickets and tasksJira, Asana, Zendesk
- DocumentsDrive, SharePoint, wikis
- SOPs and playbooksHow the job is meant to go
- CodeRepositories and reviews
- CRMStays outClient records
De-identify and review
- You pick the systems and date ranges
- Names are swapped for consistent fake ones
- Personal and sensitive content is filtered out
- A person reviews the copy, and you can audit it
What the lab licenses
- Requests and handoffs
- Decisions and trade-offs
- Mistakes caught and fixed
- How each job turned out
Every name, amount and client detail is swapped or taken out first.
Stays with you
- Client names and contact details
- Deal terms and pricing
- The CRM and other client records
- HR and payroll files
- Passwords and credentials
- Privileged legal content
- Anything outside your scope
From our data partners' terms and the scope we set with each client, October 2026. Suppliers also leave out HR records, MIT Technology Review reports. Source 11
De-identification takes more than deleting names. In a March 2026 finding on Loblaw's PC Optimum program, Canada's privacy commissioner wrote that "stripping accounts of names, phone numbers and email addresses alone is insufficient" and put the burden of proof on the company6. A 2019 study in Nature Communications found that 99.98% of Americans could be re-identified in a dataset with 15 demographic attributes17.
Five questions to answer before you sign
- Whose data is in the archive (staff, clients, suppliers), and which privacy law covers each group?
- Does the purpose you collected the records for cover an AI licence? If it doesn't, have you given notice and asked for consent?
- Do your client contracts, NDAs and data agreements limit how you can use or share these records?
- Will a qualified reviewer, ideally an independent one, test the de-identified copy before it leaves?
- Does the licence spell out exclusivity, a ban on re-identification, audit rights, indemnities and what happens if the buyer resells?
Read the exclusivity terms closely. Polyshares' four published deals were all perpetual exclusive licences, which means those sellers can't license the same records to anyone else3.
A deal takes two to three months
Plan on two to three months from application to payment, which is our main data partner's timeline, plus a few hours of your team's time for the export2. Polyshares says it makes an offer within one to two weeks of intake and pays 30 to 60 days after delivery10.
Get a first estimate
The estimator gives you a first range in about a minute. Send your answers and we'll come back with a firm range within one business day.
Estimate what your records could earn
Six questions. The range uses our main data partner's published terms.
Question 1 of 6
What does your company do?
In southern Ontario, a licence payment can also cover a company's share of an AI adoption project. FedDev Ontario's AI program offers interest-free, repayable funding of $125,000 to $5 million for up to 50% of a project18. Applications for projects that start before March 31, 2027 are due November 24, 202619.
Questions owners ask
Who buys company data for AI training?
Data companies that license records to the labs, such as Polyshares and our main data partner, wind-down services like SimpleClosure for startups that have closed, and now and then a lab directly, as Google did with Spirit Airlines' archive314.
How much is company data worth to AI labs?
Published ranges run from $10,000 to $100,000 for a failed startup1 up to $5 million for an operating company2. Polyshares' four published deals ran from $110,000 to $450,0003. Most of these figures are the buyers' own, so treat them as a starting point.
Is it legal to sell employee emails to an AI company?
It depends on whose personal information is in the archive and where they live. Federal, Quebec, Alberta, B.C. and California privacy laws each set their own rules on new uses and consent, and Canada's privacy commissioner says removing names alone doesn't anonymize data6. Get legal advice for your situation before you sign.
Sources
- 1Failed Companies Are Selling Old Slack Chats and Email Archives to Train AI. Gizmodo, reporting Forbes, 2026-04-17.
- 2Data Monetization: License Your Company Data. McCarthy's AI, 2026-10-29.
- 3Case studies. Polyshares, 2026.
- 4Google Scoops Up Spirit's Data in Bankruptcy Sale to Train AI. Skift, 2026-08-17.
- 5Court delays hearing on Google's purchase of Spirit data. Travel Weekly, 2026-10-09.
- 6PIPEDA Findings #2026-001: Investigation into the personal information retention practices of Loblaw for the PC Optimum Loyalty Program. Office of the Privacy Commissioner of Canada, 2026-03-05.
- 7Will We Run Out of Data? Limits of LLM Scaling Based on Human-Generated Data. Epoch AI, 2024-06-06.
- 8Consent in Crisis: The Rapid Decline of the AI Data Commons. arXiv (Longpre et al.), 2024-07-20.
- 9Judge approves a $1.5B Anthropic settlement over pirated books used to train the Claude chatbot. The Associated Press, via ClickOnDetroit, 2026-07-21.
- 10A data lab that buys operational data. Polyshares, 2026.
- 11AI labs are buying data from dead startups to train their models. MIT Technology Review, 2026-10-13.
- 12Google wins bankrupt Spirit Airlines data for $10 million. PPC Land, 2026-08.
- 13Scale AI's Alexandr Wang confirms departure for Meta as part of $14.3 billion deal. CNBC, via NBC Chicago, 2025-06-12.
- 14Exclusive: Scale AI's bigger rival Surge AI seeks up to $1 billion capital raise. Reuters, via AOL, 2025-07-01.
- 15Reddit says it's made $203M so far licensing its data. TechCrunch, 2024-02-22.
- 16HarperCollins AI Licensing Deal. Authors Guild, 2024-11-19.
- 17Estimating the success of re-identifications in incomplete datasets using generative models. Nature Communications, 2019-07-23.
- 18Regional Artificial Intelligence Initiative for businesses: How funding works. FedDev Ontario, 2026-10-13.
- 19Regional Artificial Intelligence Initiative for businesses: When to apply. FedDev Ontario, 2026-10-13.








